Traditional media is built on an outdated platform where business doesn't pay on a cost per impression basis, but on a 'speculative cost per imperssion basis'.  If you weren't aware of how media, specifically traditional newspapers, is valued here's a quick lesson and why a 100% online paper with email subscriptions works:

Newspapers charge you on how many copies of the paper they print.  Not on how many they sell, that are subscribed to, that are purchased, and certainly not on the basis of how many people picked up the paper and specifically went to page D12 and looked in the bottom right hand corner where your advertisement was placed.  They're charging the advertiser to cover the expense of mowing down a forest, processing the trees with chemicals and toxins, transporting it from hither and yon wasting fuel and further polluting the environment, and them 'placing them out there' hoping they'll be consumed.  From there the paper serves other interesting uses such as training Sparky the puppy, lining the bird cage, starting your fireplace, and making sure landfill operators have sufficient employment....  Silly.

It's The Paperboy papers do none of the above.  They unite people in a way never before possible in a simple manner that is easy, fun, interactive and gives any community or group the opportunity to participate in a presentation they're comfortable with.  Simple.