If you were approached with a sales pitch like the following, would it make sense?

Let's cut down thousands of trees, use fuel and heavy trucks to take them to factories where they'll be processed using hazardous chemicals and causing pollution to break them down into paper, which we'll then slather with ink and transport using more gas and causing more pollution to homes in our area so that, after they look at it, they'll then toss into garbage cans causing more waste and pollution....

Almost every day a small town local paper goes out of business because the above model just isn't working anymore.  Businesses don't support it, younger demographics just don't subscribe to it, and major newspapers are scrambling to alter their way of doing business by making their papers available online.  But small towns aren't covered by major papers because, well, they're small.  Big papers rely on the "If it bleeds, it leads" mentality.  Small town news is different.

It's The Paperboy has developed a self-contained and simple technology in which any small town, community, region, county, or socially connected group can publish and distribute local news immediately by giving the power of the press to the community.

The Obvious Solution is to let the community provide the news.  It is, after all, where the news comes from.  By letting community-members produce their own news It's The Paperboy allows integrity and unbiased reporting of the news small towns exist on.